'How Babylon Health increased their App Store rankings and decreased their CPI using ASO techniques'

32:47 Apr 27, 2021 1 1

'Paul McCallum (Director of Customer Acquisition at Babylon Health) spoke at App Promotion Summit London WFH 2020 about how they increased their app store rankings and decreased their CPI using ASO techniques.  Paul talks about how using app store optimization can help you reduce budgets and improve your position within the app store. He also touches on the initial 6 month efforts Babylon Health carried out and how they really transformed the business.  - The factors behind a £0.32 CPI  - User analysis and research - Channels, stuctures and data flow  Find out more information on our events via our website and social media channels:  Website: https://apppromotionsummit.com/ Facebook: https://www.facebook.com/AppPromotionSummit/ Instagram: https://www.instagram.com/apppromotionsummit/ Twitter: https://twitter.com/apppromotion LinkedIn: https://www.linkedin.com/company/app-promotion-summit/  #apslondon #apslondonwfh #apsnyc #apsberlin' 

Tags: apps , RANKING , growth , app store , Google Play , babylon health , Customer Acquisition , mobile marketing , ASO , App Store Optimization , growth hacking , app marketing , app promotion summit , mobile advertising , aso strategy , optimize , User analysis and research

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